SUMMARY OF
POSITION:
Manage, create
and oversee our SEO efforts to maximize the website's performance
and profitability
ACCOUNTABILITIES/DUTIES:
• Manage and refine SEO strategy to increase qualified organic
search engine rankings
• Define SEO requirements in a product management capacity by
recommending site enhancements that maximize ROI and increase
rank of natural search result listings
• optimizing site architecture, optimizing URL rewrites, and developing
alternate directories
• Continuously improve tracking, reporting and profitability of
the SEO efforts
• Analyze and translate quantitative and qualitative data from
web analytics tool into an actionable SEO plan
• Research and develop SEO best practices to identify new market
opportunities and maximize program profits with improved organic
rankings
• Select and refine SEO keyword list
• Minimum of 2 years experience post college on interactive agency
side.
• Excellent analytical skills
• Experience analyzing effectiveness of marketing programs and/or
channels.
• Strong attention to detail
• Excellent written and verbal communication skills for communicating
the findings.
• Experience working in online businesses is critical
• Desired: experience working with web analytics systems
Please send
freelance work background/ resume.